But when Ranganth told Shaw about the problems, the data scientist had an idea. Why not take a shortcut? Foursquare already had a massive database of check-ins — location information about the places its users most liked to go. And this data didn’t just include the place where someone had checked in. It showed how strong the GPS signal was at the time, how strong each surrounding Wi-Fi hotspot signal was, what local cell towers were nearby, and so on. Leveraging this data meant that Foursquare could still grab a good current location even if users were underground, near a source of radio interference, or facing some other signal obstacle. Chances are, some prior Foursquare user had seen the world through the same flawed eyes and reported his or her location.
“It’s one thing for us to match one point to another point, but we have a lot more options when we can match a cloud of points to another cloud of points,” Ranganth says. “It was very much an ah-ha moment for everybody.”
It’s smarter: When you arrive somewhere new, we tell you what you need to know (like the best thing to order or a money-saving special), even if you don’t open the app.
More of what’s nearby: We shuffle the deck every time you open the app so you don’t miss a thing. Just swipe to explore great tips, find money-saving specials near you, and check out the feed to see what your friends are up to tonight.
Enjoy the all-new Foursquare— a smarter, faster, and more beautiful way to keep up and meet up with your friends.
Mable’s Smokehouse has a reputation for authentic Texas-style BBQ that serves them well. But in order to keep reaching new people in their Brooklyn neighborhood, the husband-and-wife run business needed to go beyond word-of-mouth.
Originally very skeptical of digital advertising, co-owner Meghan Love said that she and her husband Jeff Lutonsky have been approached by everyone to advertise, but had the best results when using Foursquare Ads.
“Foursquare Ads are really about your location and what’s nearby,” said Love, “I’m also able to see something tangible in front of me a few days later with actual results and stats. I can see my return on investment quickly.”
Mable’s BBQ platters range from $10.95 to $19.95 a person. Every person who checks in from a Foursquare Ad usually comes with a group, so Mable’s ROI is about 233% on average.
“That number doesn’t even count all the extra exposure,” said Love, “I feel fairly confident that a lot of those people come back, because we get so many repeat customers. It feels really worth it to me.”
Are you a business owner? Learn more about Foursquare Ads.
You already know the basics. Don’t talk politics at the dinner table. Go easy on the sides. Turkey makes you sleepy. But we’ve got some ways for you to stay entertained (and sane!) when home for the holidays this year.
Some things haven’t changed since you last came home (we know that black light Bob Marley poster is still hanging in your room…), but we bet there are some new spots to check out. No more swigging from that bottle of peppermint Schnapps behind the local 7/11 for you! Now you’re old enough to go to real bars, where the real adults go. Use Foursquare to find ‘em.
Need to get some gifts for the holidays? You can use Foursquare to avoid the Black Friday craziness. Find the best Black Friday deals nearby.
This is the time of year to be thankful. Remember to share what you’re thankful for (as well as your turkey and tofurkey photos) with those you love.
And don’t worry, even though you’re grown up, your mom will still feed you every two hours. Happy Thanksgiving from the Foursquare family!