12th
Icon-olution
As mentioned in a previous post about the evolution of our iphone app, one of the great things about working at a start up is the ability to iterate and the speed at which you can do this. As we strive to improve our product, we wanted to make sure we had an icon that reflected the current state of our brand.
To achieve this, we made a few subtle changes to the icon as opposed to a big change. This didn’t feel like the appropriate time to do a complete revolution; an evolution felt more apt.
You’ll notice we’ve rounded and softened the edges to better align with other illustrative elements you find in our app such as badges and icons. We’ve replaced the purple ball with a green ball, as purple no longer lives in our color palette elsewhere in the app or site. Green is one of our primary colors and we wanted that represented here. We’ve also gone back to a less perfectly parallel trail of the ball (which also makes our iconic check mark) to inject a more playful feel into the icon while still maintaining our clean edges and lines.
(note: I was not the original designer of this icon and this current evolution is the result of several talented designers on our team)
Digging it.
Trivia #1: original logo designer = Eric Deschamps (an old college roommate of mine). Designed back in 1999 when “dodgeball.com” was still a blog I split with my buddies Josh and Brian.
Trivia #2: Eric also designed the dodgeball logo. And when we asked him to design one for foursquare in early 2009, we told him to take the same guy, make him look 5 years older and give him a sister. :)
(let me see if I can dig up the original sketches… I remember showing them to Naveen at Reservoir Bar on University Ave in NYC when we first got them, and remember thinking “holy shit this is gonna work” when I saw how awesome they were)
